Cricbuzz : How Does It Make Money?

Cricbuzz is an Indian cricket news website owned by Times Internet. It includes news, articles and live coverage of cricket matches including video, text commentary, player stats and team rankings. Their website also offers a mobile app.

Cricbuzz

Cricbuzz : How Does It Make Money?

Cricbuzz is one of the most popular mobile apps for cricket news and scores in India. The site was the seventh most searched site in India in 2014. The mobile app has over 100 million downloads as of February 2022 and the website is used by over 50 million users worldwide, generating 2.6 billion pages seen in January 2015.

History Of Cricbuzz

Cricbuzz was created by Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde in 2004. In 2010, Cricbuzz started developing a mobile app for live cricket news and scores.

In November 2014, Times Internet, a subsidiary of Times of India acquired a majority stake in Cric buzz for an undisclosed sum. The website continues to be managed by the original founders.

Its main aim was to monetize the ever-growing popularity of cricket among Indians. With more than 200 million users on mobile, including Android and iOS smartphones, and with more than 50 million monthly users accessing the service on desktops and laptops, Cricbuzz is one of the most popular digital sports media platforms in India today.

Cric buzzz makes money from advertisers, who buy space on a particular page or in a newsfeed; from users who pay for premium content; and from subscriptions – which include annual membership fees (which range from INR 299 for an individual user to INR 5999 for a corporate account) and per-article charges (for example, for reading an article on a specific player). In this Cricbrucker guide, we’ll tell you everything about how it makes money.

How does Cricbuzz make money?

Cricbuzz makes its money in two ways: advertising and subscriptions. It has advertising partnerships with a network of media companies and brands, which help Cricbuzz earn revenue by placing ads on its websites. The company also partners with media agencies and third-party marketing companies to place ads on other websites and mobile applications.

Cricbuzzz also has a subscription service called Cricbuzzz Premium. For INR 499 a year, Cricbuzz Premium members get access to a host of features and benefits, including the ability to watch live cricket matches in HD quality, read articles on specific players and teams, follow players and teams, watch videos, and use the app’s match tracker.

Cric buzz also makes money through affiliate marketing, which means that it gets a small monetary commission when a user clicks a link and purchases an item online. Cric buzz earns money through a network of thousands of online partners, including hotels and airlines, which earn Cricb uzz commissions when users book their travel and accommodation through the site.

Advertising

Cricbuzz’s advertising revenue comes from a network of media partners who use Cricbuzz’s networks and platforms as a medium to place ads. Cricbuzz’s network partners include media agencies and third-party marketing companies. For example, if a brand wants to place an ad on Cricbuzz, it first needs to sign up with a media agency.

Once the agency approves the ad, the brand makes a payment to the agency, which then pays the media partners. In this Cricbuzz guide, we’ll tell you everything about how these ads work, how the revenue is split up, and how to spot fake or misleading ads

Subscriptions

Cricb uzz also offers a subscription service called Cric buzz Premium. For INR 499 a year, Cric buzz Premium members get access to a host of features and benefits, including the ability to watch live cricket matches in HD quality, read articles on specific players and teams, follow players and teams, watch videos, and use the app’s match tracker.

This is similar to the model of apps like Cricket Live Watch, which charge $19.99 per year. However, Cric buzz offers a much larger amount of content, and gives users premium features like HD streaming, match tracker, and video, which Cricket Live Watch did not have at all.

Company profits from premium content

Apart from selling ads, Cric buzz monetizes with premium content. It gives a share of revenues to its writers, who contribute original articles and insights on cricket. Cric buzz refers to them as ‘crickbuzzers’. Crickbuzzers get a share of all revenues generated from the content they write for the website.

For example, Cricbuzz pays its writers a share of a ticket price of INR 520 for a MCC’s Test match India-Pakistan match at Eden Gardens in Kolkata. Cricbuzz gives a share of INR 599 as remuneration for the Cricbuzz Premium subscription as well.

IPL and T20 matches

Cricbuzz’s IPL content is free to watch, but it charges a ticket price of INR 199 for an Indian Premier League T20 match. The ticket price includes a Cricbuzz Premium subscription. Cric buzz makes more money from the ticket price. It charges the ticket price to its advertisers, who want to show their ads during the match. For example, if a brand wants to show an ad during an IPL T20 match, the brand makes a payment to the Cric buzz ticketing partner, who then pays the ticket price and shares the amount with crickbuzzers.

Cric buzz also charges an amount for each click-through advertisement during the match. For example, during the IPL T20 match between the Rajasthan Royals and Kolkata Knight Riders, Cric buzz charged advertisers Rs 120 every time a user clicked through to their website through a Cricbuzz link.

Other revenue streams

Apart from the revenue generated through advertisements, ticket, and click-through advertisements, Cric buzz also makes money from other sources. First, Cricbuzz makes money through its app store, where it charges a small fee for each app. This helps Cric buzz earn a commission from all app purchases made through the app store, which often help the apps gain more downloads.

Cricbuzz also makes money from data sales. For example, if a cricket fan wants to know the distance between two teams’ stadiums, he can use the Cricbuzz distance tool in the app to find the distance and the direction without leaving the app. The crickbuzzer who made this tool gets a share of the revenue from its use.

Bottom line

Cricbuzz is one of the most popular digital sports media companies in India today. It offers news, statistics, player profiles, and live cricket matches on its website, mobiles, and apps. The content is free to watch, but users can also subscribe to Cric buzz Premium for INR 499 a year, which includes premium features and live cricket matches.

Cric buzz also makes money from its affiliates, premium content, and click-through advertisements. The company is growing rapidly, and it’s investing in new technologies and content to keep up with the growing demand for cricket among Indians. However, the question is whether the growth is sustainable. There are many issues plaguing the digital sports media ecosystem in India, and Cric buzz may not be able to overcome them.

FAQ’s :

Who is CEO of Cricbuzz?

Pankaj Chhaparwal

How is Cricbuzz making money?

The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world.

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